Awareness - Created through adverts, events, articles and other content., Engagement - Nurture the relationship with the customer using social media, blog posts and email marketing., Conversion - Turn interest into action by using unique value propositions and/or a sense of urgency., Retention - Support and reward the customer after purchase to encourage them to return or keep engaging with the brand., Advocacy/Loyalty - Encourage word-of-mouth recommendation or the sharing of marketing content to reach a larger audience.,

Conversion Journey

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