Age​ - Involves categorising the target audience based on their age group., Occupation - Categorises the audience based on their professions or types of work., Education - Involves categorising the audience based on their educational attainment/achievements., Interests - Categorising the audience based on their hobbies, activities, and areas of personal interest., Gender - Involves dividing the audience into groups based on their gender, typically male or female., Income - Divides the audience based on their income (disposable income). levels, Location - Based on the geographic location of the audience. For example, local, national and global., Lifestyle - Considers their values, habits, social behaviours, and general lifestyle choices.,

Audience Segmentation

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