Emotive Language : vocabulary to make the audience/reader feel a particular emotion., There are thousands of animals at the mercy of our selfishness and disregard for kindness., Encourages reader to emphasise and feel specific emotions; anger, sadness, inspired, Rhetorical questions: a question which implies its own answer., Who doesn’t want success?, draws attention to facts/ opinions, emphasises an idea, involves reader, Personal Pronouns : ‘I’, ‘you’ and ‘we’., You are the key to this entire idea succeeding - we will be with you all the way. I can’t thank you enough!, Makes the reader feel connected , Facts/ figures: factual data used in a persuasive way., 80% of people agreed that this would change their community for the better., Provides readers evidence that your opinion is true,

Persuasive Techniques

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