Bandwagon - Appealing to wanting to be in the "in-crowd" / "everyone else is doing it", Card Stacking - Builds a biased view of a product or person by giving only positive information, Glittering Generalities - Using appealing positive words that aren't specific, Name Calling - Stating all the negative qualities about another product or candidate, Plain Folks - Makes candidates seem like an everyday person or like the product is used by everyday people, Transfer - Defining a product or person by who or what they associate with, Testimonials - Celebrities or experts give their support to a person or product,

Logical Fallacies

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