define your objectives: Our aim is to find out if there's a good chance of success., We're here to decide whether to go ahead with the project., collect information: Above all, we must be sure that that there's a market for our service., The most important thing is: can we make this profitable?, consider the options and choose the best course of action: One option would be to do detailed market research, On the other hand, market research takes time., Another alternative is to offer the services on a trial basis., The advantage of doing market research is we reduce risk, implement the decision: So that's it - we're going ahead with the project , What we've agreed, then, is to start marketing this service now.en, is to start marketing this service now.en, is to start marketing this service now., monitor the effects: Have a look at these figures., As you can see, client feedback is very positive,

The decision-making process

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