What does an algorithm do?, It creates videos, It decided which content you see, It writes comments, It sells products, Why do platforms want users to stay online longer?, To help them relax, To keep them distracted, To improve friendships, To show more ads and make money, What does "attention" mean on social media?, Writing messages, Buying products, Watching, liking or commenting on content, Creating videos, What is the main goal of ads?, To make people buy or like a product, To entertain people, To reduce screen time, To help users build connections, What is a target group?, A group of influencers, People who use TikTok, A group of followers, A group of people an ad is made for, Why are influencers important for platforms?, They stop ads, They create popular content and promote products, They control the algorithm, What happens when a video gets attention?, The platform deletes less popular videos, The algorithm may show it to more users, The creator earns money, It becomes visible only to followers, Why do platforms want users to post publicly?, Because public posts reduce the number of users, Because users prefer private content, Because public posts are easier to control, Because public posts create more data and interaction, Which of these is the best example of hidden advertising?, A labeled "sponsored" post, A pop-up ad on a website, A creator recommending a product, A banner ad in an app, Why can ads on social media be manipulative?, Because users cannot skip them, Because they are often repeated, Because they are always false, Because they are too long, Why are influencers especially effective for advertising?, Because they create their own products, Because they control the algorithm, Because they only post ads, Because they are trusted by their followers.

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