Baseline phase, the phase of behavior modification before any strategy or strategies are put into effect, and serves as a comparison with the treatment phase, Psychology, the scientific study of behavior and mental processes, Behavior, what people do, say, think, or feel, Learning, any relatively permanent change in behavior due to experience and practice, Behavioral assessment, the measurement of target behavior, ABC Charts, charts used to record antecedents, behaviors, and consequences, Memory, the ability to retain and retrieve information, A-B Design, a ABA research design which includes one rotation from baseline to treatment phase and see if the behavior changed in the predicted manner, Behavioral deficit, wanted increase of a behavior, as the behavior is currently either not being performed or being performed not at the desired level, Antecedents, environmental events or stimuli that trigger a behavior, Behavioral excess, wanted decrease of a behavior, as the behavior is causing some type of trouble in life, A-B-A-B Reversal Design, an ABA research design in which the baseline and treatment phases are implemented twice, Self-regulation, a persons ability to carefully consider their actions and the effect they have on others and themselves, and to make adjustments , ABA, applied behavior analysis, Self-control, the will power to resist temptation, Schools of thought, group of people who share the same general theoretical underpinning, use similar research methods, and address most of the same questions, Conditioned reflexes, discovered by Ivan P. Pavlov, are reflexes that are dependent on the formation of an association between stimulus and response, Law of effect, proposed by Edward Lee Thorndike, is the idea that if a behavior produces a favorable consequence, in the future when the same stimulus is present, one will be more likely to make the response again, expecting the same favorable consequence, John B. Watson, researched conditioned emotional responses, demonstrated in the "Little Albert" experiment, B.F. Skinner, developed and researched operant conditioning, becoming the foundation for behavior modification, Purposive behaviorism, proposed by Edward Chance Tolman, is goal-directed behavior, Vicarious reinforcement, proposed by Albert Bandura, is the idea that we can learn by observing others and seeing what the consequences of their own actions are, Frequency, how often the behavior occurs, Duration, how long the behavior lasts, Intensity, how strongly the behavior occurs, Latency, the time from when a stimulus presents itself to when a behavior follows, Overt, observable behavior, Covert, behavior that cannot be observed, Consequence, the outcome of behavior that either encourages it to made again in the future or discourages its future occurrence, Self-management, use of behavior modification principles and procedures by an individual to bring about change in their own behavior.

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