1. BBVA is a large traditional bank. Plata is a fintech. What competitive advantages does Plata have over BBVA?, 2. NUbank offers instant payouts for a small fee. Plata currently offers payouts in 2 days. How would this affect your customers?, 3. BBVA has started offering pay in installments for online purchases. How does this intense competition change Plata's strategy?, 4. If NUbank releases a transparent pricing page with no hidden fees, how should Plata work with objections from merchants?, 5. BBVA has a strong brand reputation because they are old and "safe." How can Plata build the same trust?, 6. Imagine NUbank wants to sell POS terminals. That is currently Plata's main product. Why is this an urgent meeting situation?, 8. Your boss asks you to analyse metrics from the last quarter. What numbers do you look at first?, 9. NUbank offers unlimited features for a flat monthly fee. Plata charges for a fee for each extra feature. Which is better?, 10. BBVA's customers are often older and richer. Plata's target audience is young entrepreneurs. How does this affect your marketing?, 11. During the economic crisis, BBVA raised fees. Plata decided not to raise fees. How does this affect long‑term trust?, 12. NUbank is swamped with work because they grew too fast. Their customer support is now very slow. How can Plata use this?, 13. BBVA recently launched an eco‑friendly credit card. Plata has nothing similar. Should Plata this eco trend before creating a new product?, 14. A shady partner offers Plata very cheap POS equipment. A trustworthy partner offers better quality. How do you negotiate with each of them?, 16. BBVA has very strict rules and regulations because they are a traditional bank. Plata is more flexible. Is this an advantage or a problem?, 17. You need to hire someone who understands payment acquiring. Would you hire from BBVA or from NUbank? Why?, 18. BBVA says in an ad: "Big banks are safe. Fintechs are risky." How do you work with this objection?, 19. NUbank offers pay in installments with no interest for 3 months. BBVA offers interest but gives airline miles. What should Plata offer to make the greatest contribution to customer loyalty?.

Competition - Discussion

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