How does a logo help build brand awareness?, What message for a campaign about healthy eating would resonate with teenagers?, What tricks do businesses use to boost sales? (e.g. 1+1=3), Would you rather stand out with your advertising or product quality? Why?, What kind of local business in your area could successfully scale up internationally?, Educational or entertaining content - which gains more views? Why?, What steps should a brand take before it launches an advertising campaign?, If you owned a clothing brand, would you rather position your product as luxury or affordable? Why?, Is it more powerful when influencers or real customers spread the word about a brand?, Is it better to pivot your strategy early when something feels wrong or wait and collect more data?

task 5b

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