How do companies manage to anticipate your needs before you even realise what you want?, What does an advert need to do to hit the right note with you?, Do you think some companies collect personal data in a nefarious way? Why or why not?, When does personalised advertising cross the line and become unacceptable?, What are some intrusive methods that advertisers use to get your attention online?, Have you ever had an unsettling feeling after seeing a personalised advert? What caused it?, Can you remember an advert that was eerily accurate? Why do you think it matched your interests so well?

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