Profit Maximisation, Making the most amount of profit by increasing selling price or reducing costs, Sales Maximisation, Making the most amount of sales, for example, lowering the price to sell more units, Survival, Making sure you don't go out of business by keeping up with competitors or taking action if in financial trouble, Managerial Objectives, These can support the business (working within an agreed budget) or conflict with the business (get a promotion or salary increase), Satisficing, To do the minimum amount needed to achieve a particular goals. The word joins together "satisfy" and "suffice", Corporate Social Responsibility, When a company aims to act ethically and responsibly so they look good to the public., Growth, The larger a business becomes, the more opportunities become available for profit and increased economies of scale., Providing a Quality Service or Good, Ensuring the best service or product is provided for the customer, Increasing Market Share, Increasing the % of total sales in a market that a business has, Working within a Budget, Making sure that you don't overspend and you meet targets

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