1) What do you call the research tool used to determine the presence of certain words or concepts within texts or set of texts? a) Ethnographic research b) Content Analysis c) Case Study 2) What are the two types of content analysis? a) descriptive and qualitative b) conceptual and rational c) conceptual and relational 3) This can be thought of establishing the existence and frequency of concepts most often represented by words or phrases in a text.? a) Conceptual Analysis b) Relational Analysis c) Rational Analysis 4) This type of analysis seek to go beyond presence by exploring the relationships between the concepts identified. a) rational b) conceptual c) relational 5) Which of the following is the advantage of content analysis? a) It is dependent on interpretation of the text. b) Looks directly at communication via text or transcripts and hence gets at the central aspect of social interaction. c) This is time consuming and is subject to error.

Content Analysis Research

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