Strengths, Willingness of company to invest in new products, Our company has established reputation, Product A from our company has superior efficacy, Sales Person Z has strong relationship with opinion leader in Hospital P., Weakness, High price of Product B, Lack of experienced sales person, Lack of endorsement by famous celebrity, Product B is not available in Liquid format, Opportunities, Competitor C has withdrawn from our territory, New station A provided positive media coverage for Product A, There appears to be an underserved market segment in our territory, Establishment of a new hospital in your territory, Threats, Government increases tariffs on our products, Travel restrictions due to Pandemic, Shift in customer trends towards natural remedies, Disruption to distribution channels due to pandemic

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