1) Mercadona decide to set up branches of their supermarket in four other countries in Europe, outside of their home market, Spain a) Market Development b) Product Development c) DIversification d) Market Penetration 2) Netflix decide to move into the Computer Games industry and sell their own-produced interactive online games a) Market Development b) Market Penetration c) Diversification d) Product Development 3) Yelmo Cines decide to offer loyalty cards with discounts to customers who come to the cinema on a regular basis a) Diversification b) Market Development c) Product Development d) Market Penetration 4) Cadbury decide to manufacture and sell their own range of chocolate-based drinks in their existing markets to similar customers a) Market Development b) Diversification c) Market Penetration d) Product Development 5) The shoe & bag manufacturer VANS decides to acquire a house insurance company a) Product Development b) Diversification c) Market Development d) Market Penetration

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