Branding - The features of a good/service that make it desirable, Added value - How a business can achieve extra revenues through improving their practices, Marketing concept - selling and promoting goods and services, Exchange - occurs when trading goods and services, SWOT - a micro technique considering internal and external factors for a business, PESTLE - a macro technique considering external factors for a business, Marketing Mix - how a business controls multiple factors to persuade people to buy into their brand, Ansoff's Matrix - a framework helping businesses understand their future growth, PLC - the stages through which most products go through, Boston Matrix - helps businesses analyse their portfolio of businesses and brands,

Marketing Key Terms

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