Structured interviews - Close ended questions which produce quantitative data, Unstructured interviews - open ended questions which produce qualitative data, Participant observation - When observers interact with the group , Non- participant observation - Observers sit back and do not interact with the group, Covert observation - observers are unknown to the group, Overt observation - Observers are known to the group, Validity - True picture of the issue being studied , Reliability - Is the research able to be repeated , Representative - is the size of the sample an accurate picture of the population , Positivists - prefer quantitative data which shows trends and patterns , Interpretivists - Prefer qualitative data which shows opinions and thoughts , Qualitative data - Opinions and feelings , Quantitative data - Numerical statistics , Primary research - Conducted by one party and gives a first hand account , Questionaires - surveys which produce quantitative data, Experiments - conducted within a controlled setting producing qualitative data , Observation - Outsider looking into a specific group/ population,

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