1) One of the Marketing Theories that should be one very familiar to those working ___________________________ is The Ansoff Matrix.  a) in Marketing and Sales & Marketing alike b) in Marketing c) in Sales d) in Finance e) in Sales and Finance 2) The Ansoff matrix was invented by Igor Ansoff in 1965 and is used to develop __________________________ for businesses.  a) sales forecasts b) strategic options c) marketing plans d) CRM systems 3) The diagram demonstrates a matrix that will give managers four possible scenarios, or strategies for ________________________ activities. a) future products b) future sales c) future market d) future product and market 4) It is one of the _______________ used tools for this type of analysis due to its simplicity and ease of use. a) least commonly b) most commonly 5) ______________________ strategy focuses on increasing the volume of sales of existing products to the organisation’s existing market. a) Market penetration b) Product development c) Market development d) Diversification 6) This strategy focuses on reaching the existing market with new products. a) Market penetration b) Product development c) Market development d) Diversification 7) This strategy focuses on reaching new markets with existing products in the portfolio. a) Market penetration b) Product development c) Market development d) Diversification 8) This strategy focuses on reaching new markets with new products. a) Market penetration b) Product development c) Market development d) Diversification 9) Diversification can be either __________________________________. a) related or unrelated b) successful or unsuccessful c) aggressive or slow-paced. 10) What kind of diversification is it: The organisation moves into a market or industry they have no experience with. This is considered a high-risk strategy. a) Unrelated Diversification: b) Related Diversification 11) What kind of diversification is it: The organisation stays within a market they have familiarity with. a) Unrelated Diversification: b) Related Diversification 12) This framework ____________________ external factors such as available resources or risk management.  a) doesn’t take into account any b) takes into account c) discredits d) focuses on 13) The Ansoff Matrix ___________as part of a larger marketing tool kit. a) should not be used b) should be used 14) The vertical axis in the Ansoff Matrix shows existing markets and new markets. a) True b) False 15) The horizontal axis in the Ansoff Matrix shows existing products and new products. a) True b) False

Marketing Theories - Explaining The Ansoff Matrix

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