acknowledging the opposing argument / rebuttal - ‘While it’s true that wind turbines produce green energy, making them is certainly not.’, anecdote - ‘I’d like to tell you what happened to Cathy and her son James on Christmas Day…’, appeal to fairness - ‘Common sense should tell you that it’s clearly not right that a man makes more money than a woman doing the same job.’, appeal to fear - 'Without increased funding for the police force, soon it won’t be safe to walk our streets at night.', appeal to justice - “The Government is violently oppressing these people from expressing their opinions.”, appeal to nationalism - “These people’s sense of justice just won’t fit in with the value of fairness that is so important to the Australian way of life.”, appeal to empathy / sympathy - “I was only nine years-old when my mother was brutally murdered.”, personal attack - ‘Billionaire Elon Musk is ego driven, unpredictable and known to bend the truth’., call to action - ‘Make your community a safer place to live for yourself and your children by voting to ban automatic weapons!’, negative connotation - 'The horse racing industry BRUTALISES horses for gambling profits.', positive connotations - 'Kate Middleton's POISE and CHARM ENCHANTED the crowd.', evidence / use of fact / statistics - '1 in 3 children suffer from life threatening diseases', expert opinion - ‘Richard Whitehouse, director of Zurich zoo, disagrees with the claim that zoos make unsuitable habitats.’, hyperbole / exaggeration - ‘The families sitting on a ton of money don’t need government handouts.’, imagery - ‘A giant explosion ripped across the Crimean Bridge, which was soon engulfed in towering flames and black smoke.’, hypothetical - ‘Imagine that you were born with a disability…’, inclusive language - ‘We can beat this disease together!’, informal style / colloquial language - ‘The foreign minister actually wants us to believe that going to war will help to bring peace! PULL THE OTHER ONE, MATE!, juxtaposition (comparison / contrast) - ‘If boys are more capable leaders, why is it that girls regularly outperform them in both public speaking and volunteering?’, offering a solution - ‘How about we offer refugees free training in much needed jobs…’, repetition - ‘the best for furniture; the best for service; the best for your money’, rhetorical question - ‘Should schools allow this kind of dangerous behaviour to continue?’,

Persuasive Techniques

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