acknowledging the opposing argument / rebuttal, ‘While it’s true that wind turbines produce green energy, making them is certainly not.’, anecdote, ‘I’d like to tell you what happened to Cathy and her son James on Christmas Day…’, appeal to fairness, ‘Common sense should tell you that it’s clearly not right that a man makes more money than a woman doing the same job.’, appeal to fear, 'Without increased funding for the police force, soon it won’t be safe to walk our streets at night.', appeal to justice, “The Government is violently oppressing these people from expressing their opinions.”, appeal to nationalism, “These people’s sense of justice just won’t fit in with the value of fairness that is so important to the Australian way of life.”, appeal to empathy / sympathy, “I was only nine years-old when my mother was brutally murdered.”, personal attack, ‘Billionaire Elon Musk is ego driven, unpredictable and known to bend the truth’., call to action, ‘Make your community a safer place to live for yourself and your children by voting to ban automatic weapons!’, negative connotation, 'The horse racing industry BRUTALISES horses for gambling profits.', positive connotations, 'Kate Middleton's POISE and CHARM ENCHANTED the crowd.', evidence / use of fact / statistics, '1 in 3 children suffer from life threatening diseases', expert opinion, ‘Richard Whitehouse, director of Zurich zoo, disagrees with the claim that zoos make unsuitable habitats.’, hyperbole / exaggeration, ‘The families sitting on a ton of money don’t need government handouts.’, imagery, ‘A giant explosion ripped across the Crimean Bridge, which was soon engulfed in towering flames and black smoke.’, hypothetical, ‘Imagine that you were born with a disability…’, inclusive language, ‘We can beat this disease together!’, informal style / colloquial language, ‘The foreign minister actually wants us to believe that going to war will help to bring peace! PULL THE OTHER ONE, MATE!, juxtaposition (comparison / contrast), ‘If boys are more capable leaders, why is it that girls regularly outperform them in both public speaking and volunteering?’, offering a solution, ‘How about we offer refugees free training in much needed jobs…’, repetition, ‘the best for furniture; the best for service; the best for your money’, rhetorical question, ‘Should schools allow this kind of dangerous behaviour to continue?’.

Persuasive Techniques

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