children - individuals under the age of 16. It is important if they are your customers that you facilitate their needs such as, have equipment ready for them to use. If you are running a gym bear in mind they are not fully developed so some exercises such as a weighted overhead press may cause more harm then benefits to them. Some business has gym-based activities for children where they work more on functional movement using, body weight exercises and band resistance work to increase strength., older adults - over the age of 50. With working with these adults, you need to keep in mind the limitations they may have, generally speaking, older adults’ bones and muscle are not as strong as young adults so these needs to be taken into consideration, if a business is based around improving fitness. Examples of business where this has been implemented are veratrin football teams where older adults will play against each other, as well as walking football to decrease risk of injury., antenatal and postnatal women - individuals who are pregnant, same again this identified within the PAR-Q or the client will mention it to you at a later date. You need to meet the clients needs if this is the case as their bodies will use energy a lot faster and at a higher risk of injury therefore you will need to tailor your business around them. Back to a gym examples, there are classes focused on this group where exercises are adapted and modified for the clients., Demographics - this is understanding who your customers are going to be, it can be all the ones mentioned above or a select few or fully focusing on one type of customer., psychographics of customers  - this is understanding the traits, personalities, values, attitude, interest and lifestyles of the customers. By using this you can tailor your business so your demographic feel more comfortable using your business., Retaining a customer - means keeping a customer after they are using your business. There are many different ways to retain a customer, such as providing a good customer service, if the customer has a issue it is important that it gets resolved as efficiently as possible. Discount and loyalty, if you have had customers for a while, they need to be shown so sort of appreciation, this can be in a form of a discount on your products. If they do want to leave you need to understand why that is the case =, and if there is anything that your business can do to try and keep them, it might be they have a need that your business is not meeting, if this is the case you can try your best to meet it. Providing a good customer journey, this is very important as if it is easy for the customer to get what they want from your business then they will stay as it is convenient and easy for them to do so., Customer Journey - What is it? This is the process the customer goes on when using your business, from the experience they go though when signing up, using the product/facility and then leaving the business.,

Customer and client needs

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