Source - Where visitors come from (e.g. Google / Facebook), Sessions - Visits, Page views - The number of times that page was viewed in the date range, Landing page - The page visitors arrived on your site, Users - The unique browsers that visit your website or mobile app, Bounce rate - A bounce is a visitor who leaves your website from the landing page without browsing any other page, Goals - Things you want people to do on your website e.g. place an order; where you have set up Goals to track them, Unique page views - The number of sessions during which the specified page was viewed at least once, Medium - The type of site they came from (e.g. Organic Search / PPC), Events - Things visitors did on your webpages that you are tracking (using Event tracking code) such as watching a video, clicking a button etc.,

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