Quantitative techniques - The purpouse is classify, group into categories and measure the data obtained., Interviews, surveys and mistery shopper - They are the most common techniques, Measurable and controlled - The information captured with these techniques is..., Samples - Are representative of a set..., The role of quantitative techniques - Allows for objective conclusions and accurate market data, Understand how many people purchase a product or service - What does search the quantitative market research?, Interviews - They are face-to-face questions for information/opinions on a specific topic, Questionnaire - Contains a series of closed questions and should be short to not bore, Social media - You get information of tastes and preferences by algorithms, Mistery shopper - Acts as a customer to observe buyers and the environment,

Quantitative techniques

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