1) To reach out a) to try to communicate with a person or a group of people b) seeing someone or communicating with someone regularly c) to be enthusiastic, passionate, happy about; to look forward to (something) idiom 2) To be in touch with a) to be enthusiastic, passionate, happy about; to look forward to (something) b) to try to communicate with a person or a group of people c) seeing someone or communicating with someone regularly 3) To be excited about a) to try to communicate with a person or a group of people b) to be enthusiastic, passionate, happy about; to look forward to (something) idiom c) seeing someone or communicating with someone regularly 4) To relate to a) to concentrate on b) to make or show a connection between c) to try to communicate with a person or a group of people 5) To focus on a) to concentrate on  b) to make or show a connection between c) to try to communicate with a person or a group of people 6) To affect  a) usually a verb  b) usually a noun c) usually an adjective 7) Effect a) usually a noun  b) always takes "on" if a noun c) usually a verb 8) affiliate marketing a) a marketing agreement between brand and influencer, where the brand pays compensation to the influencer for generating traffic or leads (through affiliate links) to company’s website. b) an individual who represents a brand and can be the face of a campaign for a specified duration. 9) ambassador a) the expected results to be produced by the influencers. b) an individual who represents a brand and can be the face of a campaign for a specified duration. c) a marketing agreement between brand and influencer, w 10) caption a) a visible indicator, such as a written text that is required to clearly state the purpose of the collaboration, the connection between the influencer and the brand. Common indications include words or hashtags such as ad, paid, in collaboration with or sponsored. b) the piece of text included in a post, that describes it c) the expected results to be produced by the influencers. 11) deliverables a) the expected results to be produced by the influencers. b) a visible indicator, such as a written text that is required to clearly state the purpose of the collaboration, the connection between the influencer and the brand. Common indications include words or hashtags such as ad, paid, in collaboration with or sponsored. c) a specific right or restriction a brand or an agency might enact during the collaboration with an influencer. 12) disclosure a) an individual who represents a brand and can be the face of a campaign for a sp b) a visible indicator, such as a written text that is required to clearly state the purpose of the collaboration, the connection between the influencer and the brand. Common indications include words or hashtags such as ad, paid, in collaboration with or sponsored. c) the expected results to be produced by the influencers. 13) exclusivity a) impression that have been earned through a paid model b) terms to the right to use influencer generated content. c) a specific right or restriction a brand or an agency might enact during the collaboration with an influencer. 14) full commercial content usage a) terms to the right to use influencer generated content. b) when content lacks alignment to the value a brand is aiming to achieve c) impression that have been earned through a paid model 15) off brand a) when content lacks alignment to the value a brand is aiming to achieve b) impression that have been earned through a paid model 16) paid reach a) the metric used to show how many views a page on a website got during a specified period of time b) impression that have been earned through a paid model c) any media coverage that has been paid for.

EDM Week 5

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