List three examples of entertainment: - Attending a beyonce concert, listening to B 93.7, watching suits on netflix on my tv, List three examples of sports products/services: - Basketballs, tennis ball, soccer jersey, List and define three primary functions of marketing: - Pricing, promotion, selling, Explain what characteristics make sports and entertainment products unique - they are intangible because they can be services, they can not be used after the event so they are perishable., Clarify what is meant by the competition for entertainment dollars: - There are places in greenville like the peace center and fluor field that compete by having events where people are paying to watch, concessions and more., Identify two examples of fan engagement strategies: - By having originally branded programming such as the show Quarterbacks on netflix making more publicity for the 3 teams shown. Being able to meet Drake before his Charlotte concert is an example of fan engagement., Explain the difference between the marketing of sports and marketing through sports: - Marketing through sports- Sponsorships through the team. Marketing of sports-Is the marketing of the team/sport., Identify one specific example of something you would do as a sports and entertainment marketing professional to engage fans if you were working for your favorite sports team. - I would work on the Chiefs marketing social media team and make stories and instagrams. I would add polls and more to help it be interactive for fans., Explain how technology has impacted the business of sports and entertainment: - Technology has made it possble to buy things watch and make a difference by making it accurate like replay in a football game to determine if a player was out or not., Explain what differentiates sports from entertainment: - Sports are unscripted, consumers have more emotional attachment to sports products/services, sports consumers have higher levels of customer loyalty, What is cord cutting? How do you think the COVID-19 pandemic will impact the future of cord cutting? - Cord-cutting is going wireless. An example is wifi. Covid-19 will impact because many more people have cut the cord and have become wireless after the pandemic the population of at home work, school, and shopping is very high and people do everything on wifi and their phones.,

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