Strengths: Willingness of company to invest in new products, Our company has established reputation, Product A from our company has superior efficacy, Sales Person Z has strong relationship with opinion leader in Hospital P., Well-established brand with a positive image, Weaknesses: High price of one of your products, Lack of experienced sales person, Lack of endorsement by famous celebrity, Product not available in several formats, Reliance on obsolete systems or tools hindering efficiency, Opportunities: A competitir has withdrawn from our territory, New station A provided positive media coverage for Product A, There appears to be an underserved market segment in our territory, Establishment of a new hospital in your territory, Expansion opportunities in untapped markets or regions, Threats: Government increases tariffs on our products, Travel restrictions due to Pandemic, Shift in customer trends towards natural remedies, Disruption to distribution channels due to pandemic, Fluctuations in the economy leading to market uncertainties,

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