1) What is NOT a method of Traditional Advertising? a) TV b) E-mail c) Cinema 2) What is Public Relations (PR)? a) When a company tried to control their image. b) When a company hires someone to change their logo c) When a company tries to perform market research. 3) What is celebrity endorsement? a) When you get a celebrity to pay the company b) When you get a celebrity to mock your company c) When you use a celebrity to promote the brand 4) What is sponsorship? a) When a company pays to sponsor an event. b) When the event pays the company. c) Charity work 5) What is Promotional Merchandise a) Getting people to make your company merch. b) Giving away company merch with the name and logo on it. c) Giving away your company assets  6) What is a loyalty Scheme a) A points-based reward scheme for money back. b) A way to receive vouchers. c) A points-based card where you receive nothing back. 7) What was the anagram for 'Buy One Get One Free' a) BAGOF b) BOGOF c) BIGOF 8) What is a form of Traditional Advertising a) E-mail b) Magazines c) Text 9) This is a disadvantage of TV advertising. People avoid ad breaks. a) True b) False 10) Is it true that a disadvantage of Digital Advertising is customers skip or skip the ad away? a) False b) True 11) What is NOT Public Relations (PR)? a) Sponsorship b) Free Gifts c) Charity Work 12) What is 'Promotion' in the Marketing Mix? a) So potential customers are aware. b) So people know the product and want to buy. c) So people feel it is good value for money. 13) Billboards are a form of Traditional Advertising? a) True b) False

Promotion

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