1) What is secondary research primarily based on? a) original data collection  b) direct observation  c) existing data sources  d) field experiments 2) Which of the following is NOT a common source of secondary research? a) Academic journals b) Surveys c) Government publications d) Market reports 3) Secondary research is conducted to: a) generate new data b) analyse existing data c) test hypotheses d) conduct experiments 4) A researcher wants to study consumer behavior using sales data from the past five years. Which type of research is this an example of? a) primary research b) secondary research c) qualitative research d) experimental research 5) Which of the following is a disadvantage of secondary research? a) expensive to conduct b) time-consuming c) data may be outdated or irrelevant d) provides original insights 6) When conducting secondary research, it is essential to: a) ignore existing literature b) only rely on one source c) cite all sources appropriately d) avoid cross-referencing 7) Which type of secondary research involves analysing data collected by someone else for a different purpose? a) internal research b) external research c) syndicated research d) repurposed research 8) True or false: Secondary research is always less reliable than primary research a) false b) true 9) True or false: Literature reviews are a form of secondary research a) true  b) false

Secondary data analysis

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