Online Business - A form of advertising that uses the internet to promote products and services. , Services - The process of promoting to a specific group of people., Outsourcing - An agreement in which one company hires another company to be responsible for a planned activity , Strategic Alliance - An arrangement between 2 companies to undertake a mutually beneficial project while each retains it's independence., Corporate Venture - The practice of directly investing corporate funds into external startup companies., Innovation - The introduction of something new., Niche - A highly targeted form of advertisement., Brainstorm - A group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group., Demographics - A certain segment of a population likely to buy or use specific products or services., Trade Magazine - A regularly published collection of articles that address topics of interest to members of a particular profession, such as law enforcement or advertising or banking., Specialty Magazine - Special interest magazines contain information related to more specific topics,, Trade Show  - Organized events where different businesses in a similar industry display and demonstrate their products and services., Values - The difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others., Goodwill - The value a company gets from its brand, customer base and reputation associated with its intellectual property., Franchise - A specialized field that focuses on promoting your brand while also supporting the unique needs of each franchise location, Franchisee - All the activities franchisors and franchisees use to build brand awareness, create loyal customers and grow revenue., Franchisor - The process of creating and executing a marketing strategy for a franchise., Business Broker - Helps people sell their business.,

Chapter 3 Key Terms

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