Ethnocentrism - Holding the belief that buying imported goods damages the economy, causes unemployment, and is just unpatriotic is a base of ...., Richpeople - Less ethnocentric than an average consumer (2 words), Mismanagement - The cause of Fordlandia's fall, Language - If different - then it is an element that hinders international marketing, Maturity - The highest stage of the product life cycle,

International marketing 1

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