Online Survey advantages: Can be sent to a large number quickly , It can span many geographical locations due to it all being online , Online Survey disadvantages : Only useful if people have access to the internet to receive it , very generic and doesn't involve any personal contact , EPOS advantages : large quantities of information can be gathered from the system , factual information based on real sales , EPOS disadvantages : the systems tend to be very expensive , very generic based on sales and so there is no opportunity for customers to give opinions , Focus group advantages : points that are not understood can be clarified, Feelings and views can be observed during discussions , Focus group disadvantages: finding a sample that represents the whole population can be difficult , time consuming and expensive to carry out ,

Field Research

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