Balance - The arrangement of visual elements to create stability in a design. It helps ensure that the artwork doesn’t feel too heavy on one side or too empty on the other. There are three main types; Symmetrical, Asymmetrical & Radial., Contrast - The difference between two or more elements in a design (such as color, value, size, or texture). It helps create visual interest and makes certain parts of the artwork stand out. Can be Low or High., Emphasis - The technique of making a certain part of a design stand out, guiding the viewer’s eye to it first. This creates a focal point, which is the most important part of the design., Movement - Refers to the way a viewer's eye moves through a design. It’s how the composition guides the viewer's gaze from one element to another., Pattern - the repetition of elements (such as shapes, lines, or colours) in a regular or predictable manner., Rhythm - Refers to the repetition of visual elements in a way that creates a sense of flow or movement, similar to musical rhythm. Can be regular or irregular., Variety - This introduces differences to keep the design interesting and avoid dullness. It involves using different shapes, colors, or textures while maintaining a sense of harmony., Unity - Refers to how well the elements of a design work together to create a cohesive whole.,

Principles of Design

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