Businesses use ____ analysis to assess their Strengths, Weaknesses, ____, and Threats. For example, Cadbury’s strength is its UK loyalty, but a weakness could be ____ on dairy products. Meanwhile, Nestlé’s global scale is a strength, while changing consumer health trends pose a ____ to all three brands. Whether it’s chocolate, flowers, or fragrances, ____ shapes what’s on the shelves. With strong ____, smart pricing, and innovation, businesses try to capture your heart—and your ____

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