Brand awareness, What’s the term for how familiar customers are with a brand?, Slogan, What’s the catchy phrase companies use to promote their brand or product?, Market share, What term describes the percentage of total sales a company has in a market?, Unique selling point (USP), What’s the feature that makes a product stand out from competitors?, Global brand, What do you call a brand recognized and sold in many countries?.

Unit 2 upper intermediate

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