Specific - for example, an airline may set an objective about the level of seat occupancy on its planes., Measurable - the airline may set an objective of achieving an average 85% seat occupancy across all of its flights., Achievable and Agreed - the airline seat occupancy objective needs to be discussed with the marketing department as it will need to decide on promotional activities to see that the objective is met., Realistic and Relevant - the airline seat occupancy objective will need financial resources, perhaps for an advertising campaign. The objective is relevant to the marketing manager, but less relevant to the human resources manager., Time-specific - the airline may set an objective to achieve average seat occupancy of 85% within the next 18 months.,

SMART Objectives

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