1) In a PEST analysis, which factor referee to the study of government policies, regulations and their impact on businesses? a) P - Political factors b) E - Economic factors c) S - Social factors d) T - Technological factors 2) In a PEST analysis, which factor involves examining trends in population, demographics and cultural influences on consumer behaviour? a) P - Political factors b) E - Economic factors c) S - Social factors d) T - Technological factors 3) Which of the following is an example of an economic factor that would be considered in a PEST analysis? a) The introduction of new laws related to environmental protection b) changes in consumer attitudes and lifestyle c) Fluctuations in exchange rates d) Advancements in information technology 4) When conducting a PEST analysis, which factor would assess factors like technological advancements and innovation in the industry? a) P - Political factors b) E - Economic factors c) S - Social factors d) T - Technological factors 5) Which component of a PEST analysis examines the potential impact of global events, trade agreements and political stability on a business? a) P - Political factors b) E - Economic factors c) S - Social factors d) T - Technological factors

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