location - Products and services can be tailored towards different geographical locations. This may be due to varying weather conditions, age - Different age groups will have different needs and wants. For example, a teenager will have a different fashion style than that of a pensioner. They may also have different tastes in restaurants or music., gender  - Males and females may have differing requirements from their products and services such as toiletries, grooming products and clothing, lifestyle - A customer’s lifestyle will have an influence on which products or services they purchase. A couple with no children will have different tastes and requirements from a couple with a young family.,

Market Segmentation

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