Brand Awareness, The extent to which consumers recognize and remember a brand and can associate it with specific values, products, or messages., Engagement, The level of active interaction between users and a brand through likes, comments, shares, participation, or time spent with content., Conversion, A desired action completed by a user, such as making a purchase, registering, subscribing, or submitting personal data., Digital Campaign, A coordinated set of digital actions planned to achieve a specific marketing objective within a defined timeframe., Landing Page, A standalone digital page designed with a single objective, usually focused on conversion, such as lead generation or sales., Call to Action (CTA), A message or button that guides the user to take a specific action, such as ‘Sign up’, ‘Buy now’, or ‘Learn more’., Product Placement, The strategic integration of a brand or product within digital content so it appears naturally, without interrupting the user experience., Gamification, The use of game mechanics (challenges, rewards, progress, levels) in digital marketing to increase user engagement and motivation., Customer Journey, The complete digital path a user follows when interacting with a brand, from first contact to post-conversion relationship., Awareness Campaign, A digital campaign whose primary goal is to make a brand known and remembered, rather than to generate immediate sales., Influencer, A digital content creator with the ability to influence the opinions or behavior of an online audience., Brand Ambassador, A long-term representative who consistently embodies and communicates a brand’s values across digital channels., Endorsement, A public recommendation or approval of a brand by a person who lends credibility, reputation, or authority., Featuring, A short-term collaboration where a brand or person appears together with another in digital content to share visibility., Remarketing, A broader strategy that re-engages users who have already interacted with a brand using personalized content across channels., Retargeting, A form of digital advertising that shows ads specifically to users who previously visited a website or landing page., Branded Content, Content created by a brand that provides value through storytelling or entertainment rather than direct promotion., User Generated Content (UGC), Content created by users or customers that features a brand and increases trust and engagement through authenticity., Marketing Funnel, A model that represents the stages a user goes through: Visibility → Awareness → Engagement → Conversion., Visibility, The degree to which a brand appears in digital environments such as social media feeds, websites, or search results. Visibility is about being seen..

T3.3

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