1) .............. is the title given to a product by the company that makes it a) brand loyalty b) brand image c) brand stretching d) brand awareness e) brand name 2) No one recognises our logo or slogan. We need to spend more on advertising to raise ......... a) brand loyalty b) brand image c) brand stretching d) brand awareness e) brand name 3) Consumers who always buy Sony when they need a new TV are showing ...... a) brand loyalty b) brand image c) brand stretching d) brand awareness e) brand name 4) A fashion designer who launches his or her own perfume is an example of ............ a) brand loyalty b) brand image c) brand stretching d) brand awareness e) brand name 5) The .................... of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive. a) brand loyalty b) brand image c) brand stretching d) brand awareness e) brand name 6) George Clooney advertising Nespresso is an example of ......... a) product launch b) product lifecycle c) product range d) product placement e) product endorsement 7) .............. is the introduction of a product to the market a) product launch b) product lifecycle c) product range d) product placement e) product endorsement 8) A ................ consists of introduction, growth, maturity and decline.  a) product launch b) product lifecycle c) product range d) product placement e) product endorsement 9) Tesco`s wide .............. means that it appeals to all sectors of the UK market. a) product launch b) product lifecycle c) product range d) product placement e) product endorsement 10) The use of Aston Martin cars in James Bond films are examples of ......... a) product launch b) product lifecycle c) product range d) product placement e) product endorsement 11) ............... is the percentage of sales a company has a) market leader b) market research c) market share d) market challenger e) market segment 12) Microsoft is the ................ in computer software a) market leader b) market research c) market share d) market challenger e) market segment 13) In coutries with ageing populations, the over-60s age group is becoming an increasingly important .......... a) market leader b) market research c) market share d) market challenger e) market segment 14) Pepsi is the .............. in carbonated soft drinks. a) market leader b) market research c) market share d) market challenger e) market segment 15) Focus groups and consumer surveys are ways of conducting ...................... a) market leader b) market research c) market share d) market challenger e) market segment

Brands Unit 1 Market Leader

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