concise: Is it short, simple and precise?, Did you use the fewest words possible to convey your message?, clear: Does it have an overarching purpose or aim? , Can the reader aim to get to the bottom line / gist of your email/text within seconds of reading?, correct / checked: Have you proofread it to ensure no / few mistakes, Did you use punctuation / check grammar?, coherent: Does your writing have a logical flow of ideas and a helpful layout e.g. headings /sections?, Does the reader have to look in different parts of the text to understand it?, courteous: Is it polite and diplomatic to the intended audience?, Did you use an appropriate level of formality? The right tone? , complete: Does the reader have all the information they need or will they have to ask you for further details?,

The 6Cs of Business Writing

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