Observation - Watching the behaviour of a model, Imitation - Copying the behaviour of a model, Role Model - Someone who you imitate as they may be of high status or similar to you, Identification - How much you see the model as similar to yourself or how much you want to be like them, Vicarious punishment - This would make you less likely to behave that way, Vicarious reinforcement - This would make you more likely to behave this way, Retention - Remembering the behaviour you have observed, Model - Someone displaying a behaviour,

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