Target audience - Refers to the specific group of people that a product or service is intended for., Word-of-mouth - Refers to the spread of information about a product or service through personal recommendations. , Call to action - A phrase or statement that encourages the reader or viewer of an advertisement to take a specific action. , Test the waters - Refers to the act of trying something out in a small way before committing to it fully. , Blue-sky thinking - Refers to creative and imaginative thinking that generates new ideas and approaches. , Cutting-edge - Refers to something that is innovative, advanced, or at the forefront of its field. , Cash cow - Refers to a product, service, or business that generates significant profits and is a reliable source of income. , It's a win-win situation - Refers to a situation where all parties involved benefit or come out ahead. , Cut through the clutter - Refers to the ability of an advertisement to stand out from other competing advertisements., The proof of the pudding is in the eating - Refers to the idea that the success or quality of something can only be determined by trying or experiencing it for oneself.,

Marketing - idioms

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