CEO / Board of Directors: A short summary of progress in each department, A market research summary on rebrand acceptance, All Staff: A statement on why our brand matters, Information on where to find the new branding guidelines, Dates for rebrand rollout, Office Admin Temp: Instructions on which document templates to rebrand and where to find them, A detailed, step-by-step rebranding guide,

BWE Selecting Content for Audience and Purpose

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