Families: suitable for all ages, child friendly facilities, family friendly destinations, families with pre-school children, single parent families, families with teenagers, multi-generational families, Solo travellers: no compromises, use of smart phones, apps and wifi, share travel experiences via social media, travelling alone to please oneself, Leisure travellers: post covid people are keen to travel again, some people travel within the UK, some travel overseas, financial protection is more important post-covid, Business travellers: ability to work while travelling, value for money for company, travel for trade shows and conferences, economy or luxury to meet company budget,

Types of customers and their needs

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