1) What does market segmentation mean? a) Splitting customers up into smaller groups to target smaller products b) Splitting customers up into larger groups to target specific products 2) Why does a business split up their customers? a) So they can match customers needs more specifically b) So they waste finance on bad/ineffective adverts c) So they can decrease their sales and profits 3) Which of the following is not an example of a market segment? a) Age b) Gender c) Wealth d) Lesson 4) Cadbury's make different versions of their products (e.g. milk tray and Freddo). Why do they do this? a) To target different wealth groups b) To target different height groups c) To target different genders 5) '10 - 15 year olds' is an example of which market segment? a) Location b) Wealth c) Gender d) Age

Market Segmentation Quiz

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