Consists of characteristics that make a person unique - Personal Identity, A pattern of emotions and behaviors that describe your personality - Personality, A frame of mind developed from a person’s values, beliefs, and feelings - Attitude, Is an individual's belief about his or her identity - Self-Concept, The way a person lives as reflected by material goods, activities, and relationship - Lifestyle, The history, beliefs, customs, and traditions of a group - Culture, A group of people or an organization that an individual admires, identifies with, and wants to be a part of - Reference Group,

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