digitalisation, the changing of something such as a document to a digital, technical convergence, converting images or videos to technological means, economic convergence, the process by which poorer economies grow faster than richer ones, closing the income gap, cultural convergence, the process by which different cultures become more similar through interaction, resulting in blended practices, interactivity, the dynamic process of social interaction where individuals or groups communicate, respond and shape each others actions or meanings, choice, human beings have a wide variety of digital tools instantly accessible to use when we like, participatory culture, a social environment where individuals actively contribute to, create and share media rather than just consume it, leading to community engagement, collective intelligence, the emergent ability of a group to solve problems, make decisions, or generate knowledge more effectively than individuals acting alone

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