implicit, Implied though not plainly expressed, explicit, definite, clearly stated, denotative meaning, The literal meaning of what you see/hear, connotative meaning, The meaning we can read into what we see or hear based on the audiences emotional, social or cultural background, technical code, the way equipment is used to tell a story in a media text, written code, formal written language used in a media product, symbolic code, These are social in nature and show what is beneath the surface of what we see., constructed, Put together, built, fitted together, selection, the process of choosing what components to include in a media text , Omission, the process of choosing what components to exclude from a media text, Codes, Systems of signs, which create meaning., Representation, the description or portrayal of someone or something in a particular way.

Representation terms

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Gaya visual

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