Sourcing, The process of actively searching for candidates using filters and criteria, Headhunting, Trying to persuade a specific professional to leave their current job and join your team, Pipeline, list of candidates moving through different stages of the hiring process, Outreach, The first contact or message you send to someone to start a professional relationship, Boolean Search, A method of searching using keywords and operators like AND or OR to get better results, T-shaped Professional, A person who has deep knowledge in one area and basic skills in many other areas, Landing Page, A profile or page designed to impress visitors and make them want to work with you, Case Study, A document that explains a successful project and shows the results you achieved, Ad Spend, The total amount of money you pay for advertisements, ROI, A percentage that shows how much profit you made compared to how much you spent.

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