conversion rate, the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors, cost per lead, an advertising pricing model that involves an advertiser paying a pre-defined price for each generated lead, customer lifetime value, a metric that represents the total net profit a company can expect to generate from a customer throughout their entire relationship, ROI (Return On Investment), a ratio between net income and investment, session duration, a metric used to measure how long users spend on a website or application, website traffic, a quantifiable indicator of your website's popularity

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