Ad Hominem Fallacy - instead of addressing someone's argument or position, you irrelevantly attack the person or some aspect of the person who is making the argument, Generalization Fallacy - Making a claim based on evidence that is too small, Fallacy of logic - is an argument that may sound convincing or true, but it is actually flawed, False Equivalence Fallacy - An argument or claim in which two completely opposing arguments appear to be logically equivalent when in fact they are not., Innovation - means to make changes or do something in a new way., Sustaining Innovation - the dedicated effort to make good products even better, ensuring the continued satisfaction of loyal customers., Disruptive Innovation - A process where a product or service starts by being used in basic ways for a smaller group of people and then steadily expands to a larger audience, eventually replacing existing competitors in the market., Innovator's Dilemma - is when following a sustaining innovation path makes sense in the short term but could be the reason a business fails in the future.,

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