placement - When products are used in TV programmes, films, etc, we speak of 'product placement', range - a set of products of a particular type, awareness - the knowledge people have of a brand is called 'brand ...', image - The ideas and beliefs people have about a brand , stretching - Using an established name on another sort of product is called 'brand ...', loyalty - If you keep buying a particular brand, you show ..., research - The gathering of information about what buyers need or want, lifecycle - It starts with the product design, and ends when it is discontinued, branding - Giving a name to a product so that people can recognise it easily by its name or design, name - When a company has a new product, it gives it a catchy , meet - A good product is one that can ... customer's expectations.,

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